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The campaign includes a 15-second TV spot on CCTV featuring the "true love stories" of three couples who met and married after using the matchmaking service.
Saatchi & Saatchi China won the account last year, worth US0,000 (RMB2,000,000).
While her income and position are now stable due to the country's economic recovery, online spouse hunting has become a priority for the so-called "single elite".
Statistics from (which means "cherished love" in Chinese) showed that in the third quarter of this year, the number of registered members soared by 35 percent compared to the second quarter -- a 62 percent year-on-year rise.
According to Oppenheimer & C., the number of visitors to Chinese online-dating websites is expected to increase to 60 million by 2015.
Women in China prefer to date men who earn twice or thrice as much as themselves, a new survey by a Chinese dating website has revealed.
Nevertheless, the vast majority of the single people said they paid more attention to their partners’ moral qualities, rather than their appearance.
SHANGHAI (Reuters) - Zhenai.com, one of China's largest matchmaking websites, has found itself an unlikely suitor in drone manufacturer DEA General Aviation that said on Wednesday it wants to buy the popular dating website to expand its business.
The drone maker said in a statement it had suspended trading in its shares because of the potential deal, without giving details on how much it would pay for Zhenai, which sounds like "true love" in Chinese.
Naomi is a city news reporter at the South China Morning Post.
She joined the Post in 2015 as a cadet reporter and has previously written for CNN International in Hong Kong, and Mizzima news in Myanmar." data-title="Naomi Ng" data-html="true" data-template="reports.
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